Sunday, 17 May 2015

COMMERCIAL WRITING

Based on its name alone, this subject did not stimulate my enthusiasm. Anything related to the word ‘business’ doesn’t switch on my interest, and this feeling didn’t improve at the beginning of this course. But as it progressed, this subject has been able to change my opinion and reveal itself as a very practical source of information for approaching a career in the writing-editing field. It has been like a shy person who shows their potentiality and value only when you get closer.
At the beginning, in fact, the subject appeared cautious, avoiding exposing its true character and revealing its particularities. Its arguments were focused on how to produce a résumé, how to face a job interview and so on — useful knowledge to anyone, with the writing and editing components covered only on the surface.
Gaining in confidence, lesson after lesson, the subject started to relax and show its potentiality and personality. It revealed itself to be a good resource for learning how to write for different contexts and purposes. Writing is not just about being creative with fictional or non-fictional stories. It’s also about communicating with customers if you work as a writer in a company; communication that can be positive or negative. It’s about promoting yourself and your manuscript to publishing houses, if you aspire to be an author. And of course, it is about conforming to certain structures to meet the purpose of your writing so that you can optimize your message. For example, an effective negative message will follow the rule of ‘kiss, kick, kiss’. But writing for a commercial context doesn’t necessary mean writing in a boring style; there might be situation in which you can play with words and make the communication more attractive.
If you write a letter, seeking for an agent or a publisher you need to present your ‘product’ in the best way possible, concise and intriguing. There are other many tricks this subject has introduce us, and as what happens when you get to really know a timid person I marveled at what it had to offer.



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